JD Rucker, TK Carsites
As social media grows within the collective conscience of the automotive industry, many dealers have been looking towards the NADA Convention in Orlando as the point where they will learn or enhance their knowledge of how they can take advantage of it as a marketing and engagement platform.
The convention itself is jam-packed with activities, including a presentation that I would like to attend by Eric Miltch, Glen Garvin, Paul Potratz, and Tom White. Jared Hamilton is also doing a workshop on Advanced Online Thinking for Dealership Leaders. As someone who has heard Jared speak, I can't wait for that one.
There will be plenty of vendors offering their social media wares, both in conjunction with their current product offerings as well as stand-alone products. The one thing that dealers must always keep in mind is that engagement is the name of the game in social media. Bulk is irrelevant. Automation doesn't work. As the NADA social media presence itself has proven, quality always wins over quantity.
Unlike most other forms of online marketing, social media is not a matter of "the loudest voice wins". Exposure is a key, but it must be managed properly. Being able to speak to people, to make them feel welcome and ready to do business with the dealership, is something that social media has above all other forms of marketing or advertising.
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Thanks for sharing!
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