Howard Polirer
Now more than ever it’s important to make sure you are running a tight ship at your dealership and maximizing your media dollars. One of the best ways to get the most out of your advertising budget is by integrating your online and traditional media tactics.
Both online and traditional media outlets offer a variety of opportunities for brand-building as well as retail sale-oriented tactics designed to reach in-market car buyers. The key is to make sure you are being very strategic – you want online and traditional media working together to drive shoppers to your dealership.
This workshop will help you better understand today’s advertising media landscape and learn how to be more strategic with allocating your advertising dollars. We’re all aware of the vast array of media options available today – from traditional television, radio and newspaper advertising to the Internet and “new media” channels – the possibilities seem endless when determining the right media mix. I will demonstrate how to integrate multiple advertising tactics to create a holistic advertising approach in order to drive more traffic to your dealership.
No one can tell you specifically what the right media mix is for your dealership. It’s really about evaluating the most effective way to use the media outlets available to you to reach in-market shoppers in your area. But whoever is responsible for allocating your dealership’s advertising budget needs to truly understand the cost implications for the exposure you are actually getting from various media, and in my workshop, I will present some important considerations to help you align your online and traditional advertising tactics in 2010.
No comments:
Post a Comment